A Title Tag is the line that you see at the top of the browser

Make sure every page of your web site has keyword rich and accurate information about it, and do not put the words "Home Page" on your homepage's title tags otherwise you are just diluting what your message is.

These should relate directly to what you think people might be putting into the Search Engine to find your type of service or company.

This really is the difficult part, if your site is brand new trying to get links from other successful sites and more importantly trying to influence the words that are used in the anchor text

When viewing un-styled html document an anchor will show up as blue text with a line underneath it. It is the text that is in that link that points to your site that is all important, so many people waste it by doing things like this...

Jon & Co - Brilliantly Creative Architects, to find out more Click Here

A better SEO method would have been...

Jon & Co - Brilliantly Creative Architects

There are a great deal of web hosting companies that are not as in control as they would have you believe. If the server holding your site goes down your site goes missing and if a meta Spider comes to your site while its missing it can seriously damage your sites optimization - especially if this happens more than once.

Be careful who you host with - we are not saying that the cheapest hosting companies are the worst and we are not saying the more expensive hosting companies are the best. If you can use hosting companies recommended to you by people in the know.